Watch out Senior Bowl, you now have some serious competition on the NFL Draft All-Star circuit.
The NFL announced Tuesday that it’s partnering with the East-West Shrine Bowl and making the senior All-Star event part of the league’s Pro Bowl weekend in Las Vegas in February 2022.
The East-West Shrine Bowl, the nation’s oldest college football all-star game, is partnering with the NFL and moving the event to Las Vegas and Allegiant Stadium as part of NFL Pro Bowl week. The game will be Thursday, February 3rd, in primetime, on NFL Network.
— Adam Schefter (@AdamSchefter) July 6, 2021
With this kind of exposure and backing from the NFL, it’s likely some of the top senior prospects will choose the East-West Shrine Bowl over the Senior Bowl, which would’ve been a ridiculous suggestion just a few weeks ago.
The Senior Bowl is traditionally held at the end of January, roughly one week before the East-West Shrine Bowl is scheduled to go off this draft cycle. Players may have to choose between the two events because of logistics and health reasons.
It’s a smart move by the NFL to add some juice to Pro Bowl week. The NFL Draft is a much more exciting event than the Pro Bowl, so marrying the two together — even in a small way — will drive up interest and ratings for the NFL Network.