NFL partnering with East-West Shrine Bowl

Watch out Senior Bowl, you now have some serious competition on the NFL Draft All-Star circuit.

The NFL announced Tuesday that it’s partnering with the East-West Shrine Bowl and making the senior All-Star event part of the league’s Pro Bowl weekend in Las Vegas in February 2022.

With this kind of exposure and backing from the NFL, it’s likely some of the top senior prospects will choose the East-West Shrine Bowl over the Senior Bowl, which would’ve been a ridiculous suggestion just a few weeks ago.

The Senior Bowl is traditionally held at the end of January, roughly one week before the East-West Shrine Bowl is scheduled to go off this draft cycle. Players may have to choose between the two events because of logistics and health reasons.

It’s a smart move by the NFL to add some juice to Pro Bowl week. The NFL Draft is a much more exciting event than the Pro Bowl, so marrying the two together — even in a small way — will drive up interest and ratings for the NFL Network.

Bryan Perez

Bryan is the founder of Pro Football Draft. His work has been featured on The Draft Network, NBC Sports and USA Today. Former CFL scout.

Follow him on Twitter: @BryanPerezNFL